Monday, July 20, 2020

How to start up a successful home business!

When one makes up a mind to get started with a home business, there are some vital points to look into. First and foremost one needs to do some research work and then get into planning. It is not an easy task to get a place in such a professional world without some foresight and strategy.

Research- studying and exploring facts:

Nearly all businesses are subject to some license laws and permissions that need to be granted. The Better Business Bureau's website provides a list of some legitimate home-based businesses.


Having a conversation with some people who are in such businesses can provide good ideas regarding the home-based business, one is looking forward to or if at all it is feasible.


Designate the office space at home:

It is better to have a separate room as a self-workspace to run a home-based business to avoid family distractions. If one cannot manage a room it is quite better to partition off some space from a room as a workspace where a desk, computer, printer and other necessary gadgets could be well set up as business tools.


Managing working hours at home:

Next is to settle the working hours for the home business. Now, it should not be taken for granted that since a person is running a home business, he or she can work any time according to their wish.  E.g.- one might think of doing some household work in between or helping the child with his or her homework and then again getting back to work. But it is the wrong way to run a home business.


One should always work professionally just setting up working hours dedicated to the home business just as the professional world works. The thought should be like; one is doing a job outside within scheduled working hours. Personal attachments or household scores must be kept aside during this period. Yes, one definitely can take lunch break or time to go to the washroom which is allowed even in outside jobs or businesses.


In the home business, although one is free to work at ease without a boss hovering overhead to inspect yet one should stick to working hours since customers may return within that time, thinking that one is available during that time.


Time of the day for initiating a home business and closing should be the same days and during both these times, it is good to check all the emails which will be better for the home business to interact with customers and their approach as well.


Dress code to run a home business:

Some people might think that dressing up in casual, loosely fitted attire helps them in relaxing while working at home but it is not the case. Dressing up hence might make a person feel sleepy or might make one think that one may take a nap in between which is quite unprofessional.


Think of what happens when one is working on the home business and somebody drops in. Maintaining an office like dress code gives an impression of seriousness to the person doing the job as well as others.


Even if the owner of the home business does not dress up as regular office goers, at least quite a bit formal wear is just fit for the job, saving time as compared to when one dresses up perfectly before going to the office.


Following professional business practices:

It is advisable to keep a record of the income and expenditure linked with the home business. One should not mix up personal and business expenses. Last but not the least, one should be disciplined and set up goals to achieve success in the home business.

Video Marketing: Achieving marketing goals through videos on YouTube!

Due to technological advancements, online business is thriving thoroughly and amongst all, videos are prime attraction serving business purposes especially for online users. Individuals are more attracted to visual advertisements posted by business entrepreneurs.


YouTube is the most important video platform to reach the most valuable audience through video advertisements attracting more customers. Having video content as a marketing component ensures the maximum possibility of outreach limits but if someone is a forerunner in video marketing, is bound to make mistakes. Here are a few important points discussed which one must keep in mind for a successful video marketing campaign:


YouTube Firstly a plan should be set up:

Marketing some goals for oneself and trying to achieve those tracking intermediary progress is the plan. For e.g. – making a great video is not ultimate since sitting on a particular website will not fetch customers finding their way to it but posting it on other platforms like FB, Instagram, Twitter will attract more and more people.


YouTube Secondly, starting from some known facts:

Before creating a video, one must have a proper understanding of what type of video works and where to start from. Audience comments and feedbacks are of great help in this field.


YouTube Thirdly, commencing the creation of video:

The creation of video must be with a self-plan but needs to be professional as well. As a video marketing strategy develops, one is always in the process of upgrading videos.


Fourthly, search progress: Content must contain keywords one is looking to be ranked on a higher scale, and the video title figures out the rank on sites like YouTube. Thus it is better to be strategically while creating content and taking advantage of platforms like YouTube since it is difficult to build a brand in this competitive market.


The video should be simple, short, precise, and provide an important message to customers to get their attention and arouse curiosity for the video. This paves the path for the promotion of YouTube videos obtaining a wide audience as well.


Every day, a huge number of videos uploaded on YouTube among which certain rules are to be followed to get one's videos recognized early. The rules are discussed below:


1.    YouTube Good overview and design:

Marketing efforts should be such that it attracts people via a mobile app or website which should be well designed. YouTube has huge popularity and it's a good decision trying to promote marketing to it. A well-designed is easier to navigate and also upgrade SEO ranking. Attention should be put to provide keywords that enhance search.


2.    YouTube Working with merged videos:

Partnership exposure of video with other YouTube videos not only attracts more customers but also helps to get more views. Videos may be merged with others consisting of similar content that benefits both.


3.    YouTube Making good use of social media for marketing:

Social platforms like Facebook have bridged the gap between companies and customers. Thus promoting YouTube marketing videos through social networking not only fetch comments and likes but also get shared with a wider audience. Also, YouTube videos seem more trustworthy, authentic, and approachable if they get shared through social media.

Sunday, July 19, 2020

What is the Facebook algorithm?

How it works

Facebook manipulates what content users get to see deciding upon many factors. Many news updates are instantly available on Facebook amongst which some are real facts and others fake or untrue. This news may be politics related or any other issues which may be responsible to agitate people, boosting their emotions as well. So Facebook decided to deal with such stuff in a well-organized way or algorithm.

Thus, the Facebook algorithm is all set to develop a platform for realistic, social interaction amongst its members. Facebook also serves a good business purpose for those who want to sell their products through posts. But it has been found that Facebook favors native posts from users who are involved with them leading to a huge traffic drop for those who sell their products through the site. As a result, businesses failed to produce new leads through Facebook. So to minimize such problems Facebook has set up an algorithm to work accordingly.


To understand the Facebook algorithm we need to know what is a news feed?


It is a characteristic of the social network Facebook and is a way how contents posted on Facebook will appear on the network. It gives notifications of profile changes, upcoming events, birthdays, etc. The Facebook algorithm uses a methodical way as to how these updates will appear to users every time they visit their feed which is based on four deciding factors discussed below:


Facebook Inventory:


It is the way how Facebook refers to all the contents on it for e.g. – posts from friends, family, joined groups, or liked pages by the user.


Facebook Signals:


This is how Facebook chooses which content could be shared with others. But as contents get updated from time to time, the important contents can change any minute.


Facebook decides the contents as important depending upon the following factors:


1.    Type of content

2.    When was it posted?

3.    By who was the content posted

4.    The technology i.e. the kind of phone and internet connection used

5.    Time spend by others on the contents

6.    Comments, reactions on a post by others

7.    Replies to the comments on audio, video

8.    Shares on messenger

9.    One's engagement with contents posted by different groups

10.   Information a post delivers

11.   Time elapsed since the content was posted

12.   How much complete one's profile is?


Facebook algorithm definitely gives more important to person to person conversations rather than reactions of persons to a page.


Facebook Predictions:


Here Facebook recollects old posts, contents according to the fact that how likely users would interact according to their preferences withholding those which they think are not likely the user will engage with.


Facebook Score:

It is the weightage gained by contents according to the user's interaction with it. Quite evident that different content is of different value to separate individuals. As the score gets higher, it is more likely that the particular content will appear on top of the news feed.


How do the above-mentioned factors work?

Facebook utilizes all the data above to place contents in one's news feed according to one's interaction with different posts based on score. All contents may not be of similar importance to all users. Thus a person's habits, interest, and their interactions are the deciding factors or data used by the Facebook algorithm to orderly place contents in their feed.