All about digital marketing and its importance.

If an individual owns a shop with a single product for sale say a book, or mobile phones, the person should definitely want his or her sales to progress.

     It may be like one runs a political or social awareness program or owns a brand. He or she might want to advertise the same so that more and more people comes to know about it.

    Here comes the concept of digital marketing. It consists of numerous techniques and procedures of which some are already in use by us quite unknowingly. Applying these techniques enables to reach to a greater audience hence facilitating good progress in business or other campaigns, 

Some of which are enlisted below:- 

• Search engine optimization(SEO)

• Paid  Ads and search engine marketing (SEM)

• Content marketing

• Content Automation

• Influencer marketing

• Social media marketing

• E-mail direct marketing (newsletters)

• Display advertising 

• Ebooks, optical disks and games, mobile apps

• SMS and MMS marketing

• Call back and on hold mobile ringtones etcAre you there man go look at categories are we

Let’s have an elaborate discussion on the important features of digital marketing:-

Search engine optimization (SEO)

Almost everyone uses search engines to get to desired pages online. Thus, it is very important if one owns a good website or page to invite more and more traffic towards own business. So, it is immensely a necessity to optimize search engines.

Types of SEOs 

1. On page SEO are the facts that one's own site requires implementation in code and content without entering into details like title tags bye, image attributes, keyword density etc.

2. Off page a SEO can be anything that can be done outside on site such as link building, social media etc.  

SEO Is a continuous effort since such engines are rated according to certain facts such as timely updates and upgradation, maintaining it in such a way to remain as the latest in the competitive world.

It is also a  fact that almost all are working on SEO, thus SEO is not the limit.

Paid advertising and search engine marketing (SEM)

SEM is a technique to get noticed quickly in search engine result pages (SERP s). It is the formula to remain on top position in search engine result pages, getting more viewers.

Here are some points on how to reach viewers quickly?

It is mainly through paid ads since all main search engine provides advertising service such as Bing Ads or Google Adwords. So, it requires a lot of study and optimization to buy any search engine advertising.

   In order to finalize the search engine to advertise, one needs to put a focus on the following : 

• Who are the target audience ?– their age, sex, and location which will determine the best search engine for them. This must include some research too.

• Next is to decide on keywords that are very efficient in making a mark

• Then it is to analyze how the targeted viewers react towards text or images?

• Which time do they surf the Internet? It is essential to monitor and keep a check on the search trends etc. These will help to understand and set up a search engine advertising keeping in mind, the costs which should not exceed capacity.

Social media marketing. 

It is important to get the site/ page Immediately noticed in search results since one can be sure of a huge traffic interested. In spite of all these it is necessary to find out and apply techniques whereby people get to know more about an individual’s website, finds interest in and eventually gets into conversations leading to more sales.

Most people knows where to search what through search engines but some do not even know that they may get to know about products and services through Internet and also buy them there. Here comes the role of social media marketing. Social media advertises and individual owning certain products and services hilltop it helps to create more audience with developing desires, obtaining feedbacks, customer supports, and a lot more. Thus, social media is a nice platform providing numerous chances with many options and variants. A number of social medias are available such as Facebook, Twitter, Instagram, Pinterest, YouTube out of which some are text based while others may be image or video based. So, it is to decide by the users which one to choose when?

If one wants to leave a mark in social media, one needs to study and have a good knowledge of what to offer. It may require some tests to find out which are those that are working exactly? It is a time taking task and requires updates and upgradation too. Even paid advertising are available on social media portals, which can be implemented having a good knowledge of the requirement of viewers. Thus it is a time consuming process which requires efforts as well as patience once, all these are taken into account and implemented fully, one is sure to get a huge traffic to one's website.

E-mail marketing 

It is another good way to reach the targeted traffic and site users, keeping them attracted towards one's side on the cost of much less expenditure.

However a lot of business entrepreneurs doesn’t know what is the role of subscribers towards their sites. People fail to understand the importance of newsletters since in the beginning it shows a very less number of people accessing it. But, as gradually the audience strength increases people forget about newsletters. Thus, it is vital to gather subscribers in the beginning few months since they can be considered as important marketing asset for you.

Now, let's find out what actually a newsletter is? it is an easy and cost effective way to increase online marketing via emails. Although cheaper it comes with some laws that one must abide by. One of them being, nobody should send emails forcefully, meaning the receiver must subscribe the site and thus agree on some terms by which they give consent to receiving emails from you.

Here are two ways to deal with newsletters.

One can enjoy working solo for eg.  collecting data from site, informing users, developing a mailing list and manually sending emails to subscribers via own e-mail address. It is easy in case of a few subscribers but as the base grows, one will find difficulty in managing things single handedly. Here comes the role of service providers.They does all things so that an individual can concentrate on the contents quality to be delivered to subscribers. Numerous free or trial versions are available before umm one chooses to go with paid subscriptions.

Key points with respect to newsletters.

Quality content:- If the quality of content is not attractive and rich, people unsubscribe themselves while some just ignores the emails received from you.

  Always include links to the website. Keep in mind the motive of all mailing lists and give updates accordingly, ask for comments and run surveys to get back the traffic to your site.

   Instigate and motivate people by newsletters in such a way that they definitely clicks on the link you provide.

There must always be a valid unsubscribe link in all emails sent. Don’t make a heap hop send emails. Always create a mailing schedule at constant intervals so that readers can expect timely receiving of newsletters.

   Act with wisdom deciding which emails to send to which age people and the timing too. For eg. It would be foolish to send emails to aged people at 3:00 AM.

 If the subscribe details are kept short and simple more people are likely to be committed. Sometimes only e-mail addresses are sufficient.

    Mostly people access emails through tabs or smartphones. So, it is vital for the emails to get completely displayed in such devices too.