Certification Courses In Digital Marketing- Offered By Google!

With online and digital marketing has taken grip over the world, it is vital to develop good marketing techniques and upgrades one's scales that Google offers in the form of numerous certification courses, both paid and unpaid. These online courses help to enhance knowledge of online marketing and aids in upgrading one's skills on it. On completing some of such courses discussed below, a person achieves great success in marketing domains such as email-marketing; marketing through social media, search engine optimization, etc. Thus they help in earning a good position in this competitive business environment undoubtedly. 

Google has come up to provide a handful of such courses totally free of cost to those who really want to get benefitted by enrolling in such courses. Let us get to know about some of these courses by Google: 

Digital Marketing Google Ads Display Certification:

Formerly known as Ad words Display Certification. This course is meant to sharpen and develop display skills and prepare effective display methods to achieve success in online marketing. Google Ads display Certification aids in developing Google display strategy along with the company's marketing plans and also helps to communicate with new as well as existing customers with Google Display Audiences.

It helps to build awareness and directly apply the skills to manage and optimize visual ad campaigns. Another feature of it is to work on, to get customers within one's budget. This course is good to start up with and study materials are available online. One can study at ease, and take the test according to one's will and time suitable. 

Digital Marketing Google Squared Online:

This is a renowned global digital marketing certification course based on handling practical situations and developing good marketing strategies. This provides quite interactive sessions, whereby one needs to dedicate 5 to 6 hours weekly for about 5 months. Squared online involves a home learning institute that has partnered with Google to specialize in marketing efforts using digital devices that helps to create channels to obtain customers globally. 

Digital Marketing Google Digital Unlocked:

Being actually a part of Google's Digital Garage, it is quite helpful for businesses to learn facts about online marketing and earn a good position through the internet especially for those who want to take their businesses online. Google collaborated with the Federation of Indian Chambers of Commerce and Industry (FICCI) and Indian School of Business, Hyderabad for training and certification.

The course is beneficial for those who want knowledge of the basics of online marketing. Based on how technology and digital skills can be used to boost up and promote online marketing is the motive of the course. Google Digital Unlocked provides training based on presentations on key roles played by social media, mobile marketing, etc to grow business online. It also stresses on digital marketing campaigns to increase sales, communication with customers to reach more people globally to enlarge business using management techniques, web analytics, etc. Modules having short assessments needs one to be qualified, to go to the next, thus completes the certification.

 

Digital Marketing Google Analytics Individual qualifications:

This course covers basic Google Analytical concepts involving the collection and processing of data, metrics, various reports, implementation of filters, analytical dimensions, attribution modeling, applying configuration settings, etc. The GAIQ exam needs to be completed within one and a half-hour time with 70 questions in which 56 needs to be answered correctly to have a score of 80% to pass. Certificate for qualification is valid for 1 year from the date of passing and one needs to retake the exam every 12 months to keep the certificate valid.